After the great success of Drake's new video Laugh Now Cry Later set in the Nike World Headquarters in Beaverton. Oregon. the singer and the sports giant decide to collaborate by launching a new line: Nocta. The name deliberately recalls the night. a moment when the Canadian singer says he is more creative and inspired. In fact. Drake talks about himself with this project and immerses us in a personal reflection and in an aesthetic that recalls English rap and the French suburbs represented with single-color sweat suits and puffer down jackets.